Leandra Thorne 

Art Director | Visual Designer 

Key Skills

Art Direction || Visual Design || Typography || Web Design || Brand Identity || Email Marketing || UI/UX || Brand Design || Presentation Design || Visual Experience || Marketing Campaigns || Graphic Design

Experience

As a seasoned Art Director, I‘ve driven transformative and seamless adoption of new cross-company branding, as well as managed diverse design projects and multichannel marketing concepts and deliverables. With a proven track record in crafting cohesive visual strategies, I bring a unique blend of creativity and strategic vision to elevate brands and deliver exceptional customer experiences.

Amazon Prime Gaming - Art Director

  • Orchestrated a comprehensive rebrand aligned with Prime, crafting a new visual identity that seamlessly integrates with Prime’s established brand equity. 
  • Produced a unified brand guide and facilitated the adoption of the new branding across internal and external partners.
  • Spearheaded the creative strategy for Prime Day 2023, achieving unprecedented success through cohesive art direction. Oversaw the production of 439 campaign assets across various marketing channels, setting new standards for excellence.
  • Conceptualized and executed all visual aspects of Prime Gaming marketing, spanning platforms such as Amazon homepage, Twitch, paid media ads, emails, social media, web, events, and video graphics. 
  • Provided oversight for visual creative produced by internal teams and external partners.
  • Strengthened brand assets, including style and usage guides, across diverse categories. 
  • Developed strategic and intricate design solutions, addressing multi-disciplinary challenges within cross-functional teams.
  • Demonstrated expertise in design strategy and brand experience, maintaining consistent brand standards across customer-facing touchpoints of marketing programs.

CrownHeightsCollective - Visual Designer

  • Collaborated with creative teams and designers on 40+ websites and branding projects, demonstrating a keen understanding of layout principles and aesthetic design concepts.
  • Developed 40+ high-quality WordPress themes based on client specifications, contributing to the success of e-commerce and Omnichannel campaigns.
  • Trained under a mentor to acquire knowledge of UX and front-end web design processes and best practices.
  • Generated 200+ customer-facing graphics, including layouts, presentations, logos, and websites. 
  • Developed specifications and procedures for website development, maintenance, and marketing for 10+ clients.

US Navy – USS Ronald Reagan CVN-76 - Weapons Technician

  • Facilitated intermediate-level maintenance on 2500+ pieces of ordnance handling and transportation equipment.
  • Led a team during ammunition onload and offload, managing over 2.7 million pounds of ordnance with zero mishaps or safety violations.
  • In charge of storing, servicing, inspecting, and handling 12 types of weapons and ammunition carried on naval aircraft.
  • Supervised the safe and proficient operation of nine weapons elevators and ordnance movement.
  • Inspected and built quality assurance (QA) reports detailing deficiencies, misuse, and possible improvements.

Amazon Prime Gaming - Visual Designer & Production Designer

  • Applied detailed, hands-on expertise in typography and image standards for web, producing over 7,546 high-quality, scalable, on-brand graphic solutions for Prime Gaming.
  • Collaborated with the Art Director to update and create Photoshop templates, contributing to the creation of static assets used by the Prime Gaming team and developer partners.
  • Generated a diverse range of assets, including email placements, Twitch extensions, gateway cards, loot drops, offer detail pages, social media placements, and paid media assets in multiple languages.
  • Collaborated with the design team to develop creative concepts, refine ideas, and design solutions for various challenges.
  • Established a master PowerPoint template with 140+ on-brand master slides for internal use.
  • Demonstrated fluency in digital art direction and production, including post-production editing and retouching.

The Bremerton Letterpress Company - Assistant Studio Manager – Graphic Designer & Printer

  • Managed 40+ design projects, overseeing custom stationery, business cards, websites, wedding suites, and invitations. Maintained quality assurance for 50+ letterpress print jobs.
  • Instructed the public on letterpress printing during monthly shop tours, promoting a deeper understanding of the art and its social impact.
  • Consulted with clients on visual design expectations and coordinated client intake, explaining policies and procedures.
  • Trained in art direction, photo briefing, and product photography. Developed proposals, websites, and digital branding solutions for clients.

Education

Master of Arts – Savannah College of Art and Design
Graphic Design & Visual Experience – GPA 3.54 | 2013 – 2021

Bachelor of Applied Science – Indian River State College
Graphic and Web Design – Magna Cum Laude | 2011 – 2013

Tools

Adobe InDesign || Adobe Illustrator || Adobe Photoshop || Microsoft Excel || Microsoft Word || Divi || Adobe Creative Suite || Microsoft Outlook || Microsoft PowerPoint || Adobe Lightroom || Slack || WordPress || Figma || Asana || Adobe XD || Sketch || Windows & Mac